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Digital Activism Coordinator - Toronto (2-year, full-time contract)

    Amnesty International is a worldwide movement of 7 million ordinary people in more than 150 countries who come together to achieve extraordinary results in defending and promoting human rights. We get discriminatory laws changed and prisoners of conscience released. We’ve helped stop torture, commute death sentences and protect women. We stand alongside Indigenous Peoples demanding that their rights be protected.

    This is a full-time post being piloted for two years from April 2017 to April 2019.

    Amnesty International is seeking a Digital Activism Coordinator who will be responsible for introducing and supporting the use and sharing of digital tools and techniques that foster and support activism and volunteer leadership. Roughly 50% of the time the Digital Activism Coordinator is responsible for growing the supporter base and level of activity on Urgent Actions (UAs) via e-mail, digital ads, and selected social media and mobile channels, supporting the Amnesty SOS app, producing multimedia assets, and connecting the Urgent Action program to branch priorities. The other 50% of the time, the Digital Activism Coordinator will focus on developing new ways of expanding and supporting activism and volunteer leadership.

    Strong candidates will be upbeat, energetic and resourceful, and have strong oral, written and digital communications skills. They will understand how to use the internet and social media tools to build communities, and have knowledge of effective grassroots organizing and campaigning strategies. We’re looking for someone who can work independently and as part of a team, who is well-organized and is attentive to details.

    Overall Responsibilities:

    The Digital Activism Coordinator processes UAs issued by the International Secretariat for distribution to members based on their preferences around themes and timing. The Coordinator sends the UAs out by email and other formats as needed, and develops and implements strategies for growing the audience for Urgent Actions. This position will especially focus on delivering and promoting the Urgent Action program online and as part of the engagement journey for Amnesty International cyber activists.

    In support of growth in activism, the Coordinator works with others to create digital assets, maintain webpages, develop an online course, map supporter journeys, support networked leadership and national days of action, and develop and implement strategies around activist recruitment, training and retention.

    For full details, refer to the job description.


    • College degree OR 3 years of relevant work experience.
    • Excellent organizational skills and attention to detail are required.
    • Experience organizing a team of volunteers is recommended.
    • Writing skills must be well-developed and clear language training is desirable.
    • Knowledge of human rights and world geography would be helpful.
    • Time management skills in the context of competing priorities.
    • Excellent written and oral communication skills, including public speaking.
    • Ability to animate and motivate people.
    • Good conflict management skills and sound judgement.
    • Leadership development and membership training skills.
    • Ability to collaborate with persons from a wide variety of backgrounds and skills.
    • Knowledge of how to mainstream cultural diversity in a non-profit organization, which includes understanding the needs of a diverse membership.
    • Proficient with computers, databases and data management.
    • Fluency in Microsoft Office, Outlook, Excel and Internet Explorer.
    • Experience publishing with CMS systems such as Drupal or Wordpress.
    • Experience publishing, tracking and campaigning using social media platforms such as Instagram, Twitter, Pinterest, Facebook, Youtube and other emerging channels.
    • Experience using email marketing tools including Facebook and Google ad management.
    • Experience with developing online learning processes and platforms.
    • Confident use of graphic design applications such as Adobe Photoshop, and experience video editing.
    • Knowledge of Engaging Networks and NationBuilder platforms is an asset.

    Hours:                   Full-time (37.5 hours/week)
    Start date:             By May 15, 2017
    Duration:               2 years, with potential of becoming permanent
    Starting Salary:     $52,248 - $54,112, plus full benefits or 15% in lieu of benefits
    Location:               Toronto Regional Office
    Travel:                   Some travel required
    Deadline:               Applications will be accepted until March 30, 2017

    Application Process

    Covering letter outlining your suitability for the position, resumé, and 2 supervisory references should be submitted electronically via Charity Village.

    Although we appreciate the interest of all candidates, only candidates invited for interviews will be contacted.


    Amnesty International Canada is committed to employment equity, actively seeks diversity in the workplace, and encourages applications from all qualified applicants including women, members of racial minorities, Aboriginal persons, and persons with disabilities.

    Accommodations are available to job applicants with disabilities upon request.

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