In EA’s FIFA 2021 updated game, the best-selling football jersey from Irish club Bohemian FC has gone global, in partnership with Amnesty International.
The away-game jersey features the iconic image of a family fleeing, with the words ‘Refugees Welcome’. It also features the famous ‘Love Football, Hate Racism’ slogan.
Amnesty International Ireland launched its partnership with Bohemian FC in early 2020, which captured media headlines and went viral on social media. The jersey also went on to become a best-seller, with people ordering it from over 40 countries around the world, from China to the British Virgin Islands.
Now Amnesty International branches around the world are joining in to support the jersey’s launch in EA Games’ updated FIFIA 2021. FIFA 2021 is played by more than 45 million people, giving the local club in Dublin Ireland a truly global audience.
Colm O’Gorman, Executive Director of Amnesty International Ireland, called on gamers around the world to embrace the message.