Lush Joins With Amnesty International Canada to Welcome Syrian Refugees
VANCOUVER- 16 February 2016 - Lush Fresh Handmade Cosmetics has joined hands with Amnesty International Canada to send a message of welcome to refugees resettling in Canada. From February 15-28th, the company aims to raise $$450,000 through the sale of their limited edition Hand of Friendship soap. All proceeds from the sale of the soap will go into the Friendship Fund created by Lush Cosmetics. The Friendship Funds will then be distributed to groups in North America helping to settle refugees arriving from Syria.
“The war and violence experienced by Syrians forced to flee their homes is heartbreaking,” says Carleen Pickard, Campaigner at Lush Cosmetics. “In addition to offering financial resettlement support, we will inspire our customers to welcome Syrians and petition the Canadian government to support more refugees to come to Canada.”
In a show of solidarity, Lush shops will dedicate their store-front windows to welcoming refugees in Arabic. The company is also encouraging Lush customers to sign welcome postcards to newly arrived refugees and to engage socially with the hashtag #RefugeesWelcome.
“For families that have lost everything, arrival and settlement can be very challenging,” said Alex Neve, Secretary General of Amnesty International Canada. “For more than two years, Amnesty International has been pressing the international community to dramatically improve the measures in place for protecting Syrian refugees, including more funding and better programs for refugees in neighbouring countries and more generous commitments to resettle refugees to third countries like Canada. This partnership with Lush allows us to amplify our voice in an effort to change public opinion and welcome refugees into our country.”
The Canadian government has pledged to resettle 25,000 Syrian refugees by the end of February 2016. However a, longer term plan for ongoing, sustainable resettlement is necessary. Lush and Amnesty International are encouraging the public to take action by signing a petition to ensure our government's commitment to ongoing resettlement support.
The Friendship Fund
100% of sales from the pink and gold soap will go into the Friendship Fund, which Lush has created to provide relief to the most pressing needs of refugees arriving in North America. To best determine where the Friendship Fund can have the most impact, Lush will be seeking advisors from various groups leading the way with refugee resettlement projects in Canada and the United States.
About Lush Fresh Handmade Cosmetics
Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. They offer luxurious and ethical skincare, haircare and bath indulgences, as well as unique gifts filled with fragrant and effective products. 2015 marked Lush’s 20th anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils and ingredients that are ethically and sustainably sourced. Never tested on animals, every single Lush product is vegetarian, and about 85% are vegan, 40% preservative-free and 35% unpackaged. Lush supports Fair Trade, Community Trade and charitable initiatives and follows the simple policy: have the least possible impact on the environment while still producing beautiful and effective products.
Amnesty International is a global movement of over 7 million people in more than 150 countries working together to protect and promote human rights.
Amnesty International Canada is working to ensure that refugees are protected at all stages of their journey and for increased humanitarian support to countries and organizations hosting refugees.
For more information, or to setup an interview contact Elizabeth Berton-Hunter, Media Relations 416-363-9933 ext 332 email@example.com