Before leaving to have some fun in the sun, Canadians are being encouraged to discover the secret Mexico locals know. If Canadians think winter is torture they should know that there is an epidemic of the real thing in Mexico.
A special advertising campaign created by Agency59 is being launched today by Amnesty International Canada. www.lastchancetravelclub.ca is a travel ‘company' offering sun-seekers great discount travel deals to Mexico. Or so it seems. In fact, it becomes clear on second glance that the site is actually showcasing the plight of torture victims in that country, and the microsite links to the actual Amnesty website.
Canadians who click onto the Last Chance Travel Club site will be asked to raise their voices in solidarity with Mexicans and send a message to Mexico’s President Enrique Pena Nieto to address the human rights crisis that is staining Mexico’s reputation.